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A Content Marketing Funnel Explained

A content marketing funnel can let potential customers learn more about your brand, find solutions to their issues, and become confident in purchasing from you. Content is more appropriate for each stage of the funnel.

At the top of the funnel informational videos, infographics and checklists attract attention, create leads, and keep the readers engaged. Templates and guides that are gated perform well in this stage.

Awareness

At this point, consumers are only aware of the existence of your brand and the solutions you offer. At this point, content is meant to provide answers and educate prospects about the issues your solution solves, as well as what content marketing makes it different from competitors.

Consider the keywords that your target audience is using to search online. You can use keyword research to find out what terms your target audience is using when they search online. This will aid you in determining if your product or service is needed. This information can be used to create an editorial calendar and determine the types of content that be targeted at those specific terms.

Creating content for this stage of the funnel will help you build brand loyalty among your customers. The more consumers learn about your brand, the more confidence they'll have in your capability to solve their problems. This leads to greater conversion rates, be it purchase orders, newsletter sign-ups or click-throughs to your website.

A well-planned strategy for content marketing tools will assist in closing this gap in conversion. For instance, if find that the vast majority of your content is aimed at gaining awareness, but not enough is helping buyers make a purchase decision, you could increase your advertising budget to target keywords in the middle of the funnel.

Social media is another way to increase your bottom-of funnel conversion. Social media platforms like Twitter and Facebook allow you to interact directly with your customers and give you an opportunity to showcase your customer service. This can range from posting positive reviews on Twitter to promoting special deals.

You can also use content that already exists to help buyers move through the funnel, such as blog posts or case studies. If you write a blog post that explains why your product is superior to the competition's you can share it on social media and ask your customers to join your email list to receive more details. You can also encourage a conversion at this point by asking your customers to tag you in their social media posts after they have used your product. This will encourage other people to do the same and spread the word about the brand.

Then there is the consideration

A well-planned content marketing strategy should include the use of a variety of types of content to attract customers at every stage of the funnel. Brand awareness campaigns, for instance, might include ad copy as well as blog posts and infographics that address common concerns and objections. The content can then be shared via social media and emails to drive organic traffic.

As consumers progress through the decision-making process and begin to look for specific features of the product which will assist them in making the purchase decision. This is the perfect time to create FAQ pages. Use keyword research tools like Ubersuggest or search for popular hashtags for your industry to find people who are asking. Develop answers to these questions, and then add them to your content funnel map.

During this stage it is essential to present a clear value proposition that shows potential customers the way your product or service will solve their issue and make them more money. The content should also emphasize your brand's uniqueness when compared to your competition.

This is a relatively easy step to measure, as consumers are making a decision whether or not to purchase. Examine metrics such as conversion rates, payment numbers and click-through rate to determine whether your efforts are producing results.

When consumers reach the advocacy stage, your brand becomes more and more important to them. They will be sharing your saas content marketing company with their friends because they are so passionate about it. This is an extremely effective method of growing your audience. You'll need to create content that inspires people share it instead of just focusing on engagement metrics. Use Sprout Social, for example to track social shares that result from your content marketing efforts. This will give you a much more accurate view of your influence.

Decision Making

At the point of making a decision, people are looking for documents that support their purchase and provides instructions on how to use the product. At this point, they need to know that your solution will solve their issue and will make their investment worth it. Quality content is essential at this point, including product guides, case studies, videos, and customer success stories. Customers also want to be in a position to ask questions and get answers from your support team. Providing them with personalized emails and 24/7 customer support is an excellent way to delight customers and encourage them to share their experiences with others.

You're hoping that at this point the customer will become an advocate for your brand and spread the word about it to their colleagues and friends. To convert these advocates into raving supporters, you'll be required to provide them with useful content that will help them get the most out of your product or service. You can do this by creating personalized newsletters, tutorial video free trial offers, and loyalty programs.

It's time to focus on the retention of your audience after it has changed from leads to paying clients. The standard funnel for content marketing models tend to view revenue as the end of the journey, but it is important to remember that consumers will continue to interact with brands after they have made a purchase. It's essential to think of a funnel as a dynamic structure that includes revenue, instead of a static model.

While traditional funnels for content marketing can help you develop your strategy however, they do not take into account the complexity of the buyer's journey. Instead thinking of the funnel in loops will assist you in developing a more holistic and effective content marketing strategy. You can create content that captivates your audience and boosts conversions by planning for each stage of the journey. You can then use the data from conversions to enhance and test your strategy. Are you ready to discover how this approach will benefit your business? Contact us today to request a no-cost content marketing playbook!

Retention

A funnel for marketing content can be a valuable tool to help brands plan and implement their strategy. It can also help them identify the areas where they are lacking in their approach. For example when a company has a lot of content targeted at generating awareness and interest, but a small amount that are geared towards the middle of the funnel, they should prioritize creating content for this stage.

A great way to see how on-target your linkedin content marketing is to utilize tools such as Ahrefs to determine the average time on page and bounce rate of each piece. The higher these numbers are, the more efficient your content is.

It is essential to keep up-to-date and relevant the content you write to ensure that you are at the top of your funnel. This will ensure that your audience stays interested and engaged in your brand and the products or services it offers. This can be accomplished by creating new content that is focused on key words, addresses questions that your audience is likely to search for, and provides the most the latest information regarding your industry or product.

When your audience arrives at the MOFU stage they'll want more details about your product or service as well as ways to solve their issues. In this stage it's crucial to build trust by offering honest reviews and demonstrating the value.

The final stage of the content marketing funnel is when your customers will make a purchasing decision. This is typically done via restricted content that requires an email address or some other form of registration in order to access. This content is designed to turn the awareness and engagement that you've built at the top of your funnel for content marketing into leads that are qualified for your sales team to follow up on.

While customer retention largely falls into the hands of your support and sales teams, you can still be a part of the journeys of your customers your brand by generating content that delights customers throughout the entire marketing funnel. This can include useful information, behind-the-scenes details and special deals that only your audience has access to. If you can create a sense of loyalty with your audience they'll be able to serve as genuine advocates for your product and naturally aid in reducing your sales cycle time.