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A focus on search engine optimization (SEO) is part of a sound marketing strategy that can help build a sturdy infrastructure of trust. SEO is also uniquely suited to the current climate because it reaches digital customers who may be sheltering at home and does not require an onerous budget commitment. The belief that SEO is a critical strategy for 2020 is one shared by a majority of marketers. A recent report from Conductor (via Search Engine Journal) revealed that 63% of marketers believe that SEO will be more important as the country continues to grapple with Covid-19. There is also an acknowledgment of challenges to be faced: 86% of marketers feel that their goals will be harder to reach in 2020. It is revealing that marketers, expecting to face greater hardships, see SEO as a useful countermeasure. Trustworthiness is at the very center of SEO. When a consumer performs a search, they are looking for information that they can put their faith in.

Excuses are for rookies - so let’s show Google that your business means business. Ready to kiss those lost rankings goodbye? Contact us today and let’s make it happen. When it comes to improving search engine rankings, there are good tactics and there are bad ones. The good ones, known as white hat techniques, include practices like creating useful content for users, developing a solid internal linking structure, and earning quality backlinks from reputable sources. These efforts may take longer to bear fruit, but the end result is a website that not only ranks higher but also provides a positive experience for users. On the other hand, black hat tactics involve practices such as keyword stuffing and buying links - shortcuts that may lead to temporary gains in rankings but can ultimately result in penalties from search engines. When it comes to search engine optimization (SEO), it’s worth playing by the rules and going for the long game with white hat techniques.

By using link building tools, you can improve the accuracy of your link building campaigns, helping you to achieve better results. Many link building tools offer a broader reach than traditional methods, allowing you to target more websites and create more links. By using link building tools, you can easily adapt your campaigns to meet your specific needs and requirements. Link building tools often provide increased visibility into your link building campaigns, allowing you to track your progress and see results. What Makes a Link Building Tool Helpful? The first thing to consider is the tool’s ability to help you research your competition. A good link building tool should provide you with information on your competitor’s backlinks, so you can see where they’re getting their links from and try to replicate their success. Another important consideration is the tool’s ability to help you build links. A good tool should make it easy to find high-quality websites to link to your content, and it should provide you with a variety of tools to make the process easier, such as templates, submission forms, and automated reporting.

Ask yourself: When’s the last time you looked at more than 70K competitors to determine what content ranks and why, helping you determine keywords you should (and should not!) compete for before you invested in content development? 3: Long tail vs. Group your keywords together by theme and bucket them into number of conversions per year. You may notice that a majority of your converting keywords only convert 1-2x per year with a small percentage of your overall spend. Why? Because long-tail keywords tend to match to more specific intent, and therefore, more likely to convert (but also probably don’t show up in your Keyword Planner research because of the low search volume). Ask yourself: What is the ROI of focusing on targeting the right search terms that are more likely to convert, versus relying on my broad match terms to be a "catch all" that doesn’t blow my entire marketing budget?

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