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San-X head designer and creator of Tarepanda, Hikaru Suemasa said in 1999: "It's not just being cute. There is something different - a relaxed look, powerless". Tarepanda was created by Hikaru Suemasa (ja:末政ひかる) in 1995 and went on to be such a success that in 1998 San-X turned into a full-scale character development and licensing company. The San-X characters Tarepanda and Rilakkuma were described as "huge hits in Japan" that were rising in the Character Databank character popularity charts while Sanrio's Hello Kitty character slumped in popularity, especially in Japan. Before Tarepanda became a hit, most of San-X products did not rely on characters. They continue to sell products like stationery with scenic shots and illustrations. Each character has its own quirky traits; for example, Momobuta is a pig with a head shaped like a peach, who enjoys karaoke and painting her nails. All characters are depicted as living in a three-story house, owned by Landlord (大家さん, Ōkasan), whose design looks like the CEO of JO1's management company, Choi Shin-hwa.巻頭大特集 サンリオが大好き! TS ONE視聴エリア日本全国へ拡大＋PC視聴対応！